Levis // Next Gen Redesign
Project:
Redesign the Levis site to represent the online flagship store. The goal was to create a new design language that still felt true to the brand and allow the brand to have a better vehicle to express itself. We wanted to create a brand focused, forward-thinking ecomm experience that resonated with customers, and enabled them to navigate efficiently and shop with ease.
Our Project Objectives
Intentional Design
Business Prioritization
Successful Collaboration
Objectives & Insights
Our brand principles for the redesign
CMS Module Journeys
We created a flexible variety of modules in our cms system to allow for pages to have a standard view as well as a richer view.
Example: Our product page standard on the left and a collaboration product page on the right.
Module Journeys
Here are examples of how modules can be used based on a different themes such as sustainability, promotions, collections etc.
We evolved the Levi's personas into three distinct consumers that span our newest aspirational audience through our foundational customer base.
