I help teams design scalable digital experiences by pairing strong craft with evidence, systems thinking, and real-world constraints.

Hi, I’m George Colburn, a product design leader. I’ve led large-scale initiatives across ecommerce, mobile, and enterprise platforms, from launching Levi’s first ecommerce app and modernizing its global web platform, to redesigning core shopping experiences used by millions.

My work focuses on guiding teams through moments of change by making thoughtful tradeoffs, collaborating deeply with engineering and product, and building systems that allow organizations to move faster without sacrificing quality over time.

If you’re looking for a design leader who builds durable systems, strong teams, and evidence-informed experiences, I’d love to connect.