Vistaprint // Consumer North Star Vision
Project:
First positioned as a small business owner-focused company, Vista's growing offerings in Wedding Stationery, Christmas Cards and other consumer-facing products needed a digital experience that not only is able to cater to the needs of that market but also matched the visual aesthetics of its competitors.
Opportunities:
Shorten the DFF flow by grouping selectors according to specific moments of the consumer journey.
Allow consumers to bypass advanced options that introduce UNNECESSARY complexity for their use case.
Engage consumers with imagery, contextual narratives
and user-generated content.
Our first goal was to establish a new visual language for the areas of the site that were more consumer friendly vs the Business aesthetic of the rest of the site.
From left (top) to right (bottom): live wedding page 2021 and North Star concept
Our biggest focus was on mobile.
We created a simple flow that bypassed the advanced flows in our current studio. We tested and focused on mobile because thats where most customers start. They are forced into the desktop experience because our advanced studio in mobile is difficult to navigate. You can see in the mocks we allowed for the ability to go into advanced. We also created an alert that tells users that it would be better to continue on desktop.
These were some of the major features and improvements.
